Our story
We've lived with an anxious dog.
That's why every Lullawag product exists.
Meet Bailey. When we first brought him home, he was a little anxious and unsure of things, but he always had one thing figured out: he loved his toys.
We tried everything: the cheap beds that flattened in a week, the wraps that never quite fit, the toys that lasted twelve minutes. But with Bailey, we learned that sometimes the little things make the biggest difference. A favorite toy, a comfortable place to relax, a little extra attention, or simply something to keep him happy and busy could completely change his day. Watching Bailey go from an anxious dog to the happy, playful pup he is today is what made us want to create a place where other dog owners can find things that bring their dogs the same kind of comfort, happiness, and fun.
Lullawag is the kit we wish we'd had on night one — gear that helps an anxious pup wind down, the way a lullaby helps a baby sleep.
Today, dogs all over the world feel calmer, safer, and more comfortable, living the Lullawag life!
Dog-tested, always
Every product is tested by us — and our own anxious dog — before it earns a spot. If it doesn't help, it doesn't ship.
Grounded in calming science
We design around three proven ways dogs naturally calm down — gentle pressure, mental enrichment, and predictable routines — and translate the science into plain, friendly gear.
Calm for the humans, too
An anxious dog means an anxious home. We're here for the whole family, including the 3am-on-the-kitchen-floor version of you.